in the red

“in debt; from the practice of using red ink to denote debt”

An apt name for a wine because of how much capital it takes to run this business!

in the red is a blend of Syrah and Cabernet Sauvignon. In the first several vintages it was always a 50/50 blend, but today we let Syrah be the driver, and it generally comes in around 60% Syrah.